Online and offline social action will interact on Web 3.0

From the fourth sector comes Web 3.0.  During the Social Capital Markets‘ conference, SOCAP 09, which took place last week in San Francisco, a panel on “The Future of Social Innovation on the Web” discussed how the web will continue to develop social added value in the next few years.

Beth Kantor quotes Dennis Whittle of Global Giving as defining the future of internet, social action and interaction, “If Web 1.0 is about one-way communication, and web 2.0 is about two-way communication. Web 3.0 is about building a bridge between two-way online communication and offline actions and impact.”

Since there is not complete agreement on exactly what Web 2.0 is, this is just one possible idea of how Web 3.0 will evolve.  But from a social action perspective it is certainly both plausible and desirable.

JGooders and other fourth sector companies would be delighted if Web 3.0 technology works towards actualizing the online experience.  We already serve as a catalyst for people to connect to nonprofit projects and causes that are involved in social action on a daily basis, with the purpose of creating real change in the world and welcome the technological advances that will help us further our vision.

Tags: Fourth Sector, Social action, social networking, Web 2.0, Web 3.0

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